Many people will tell you that you can make money using the Internet and while they are correct, the details always seem to be a bit fuzzy.  There are many ways to leverage the massive audience potential of the Internet, but you have to remember that it is really just potential.  If you build a great website there is no magic that just lets people find it.  You have to either work very hard to get top position in the popular search engines, or spend a mint on advertising, or make the news of the site spread virally.  None of these is a pushover, but we will talk about all of them on this site over time.

Suffice it to say that the first option I listed, Search Engine Optimization (SEO), is the one most in reach of those of use without mint or special audience and so that is a topic you will see here often.

Ultimately we have done our jobs well if we can demystify the whole Internet based endeavor experience regardless of whether you are selling, informing, rallying or just sharing pictures of the new baby with friends and family.