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 Friday, June 03, 2005
The art of bringing traffic to your websites is called Search Engine Optimization (SEO) because while there are other ways other than leveraging google and other search engines to bring traffic to your site, they are much more difficult and/or expensive to keep going.

Think about the way you use the Internet.  Can you use the Internet to find the names of the first 10 Vice Presidents of the United States?  The answer is probably yes if you are accustomed to using search engines, otherwise it is like wandering through a random assortment of books.

The search engines like Google, MSN, WebCrawler, Yahoo and the many others that are too numerous to list here for our purposes want to list your site, but they want to control what position your site holds.  Position doesn't sound that important, but it is well established that if you search for a site the odds are that if it isn't in the first 30 in the results then it might as well not be there at all and top 10 is much more important than anything else.  The good news is that it is very hard to game the system.  Even if you manipulate one of the engines the others don't use the same measures.

The effort to get into the top 10 (or even the top 30) for a set or specific search engine is the basic principle of SEO.  Succeeding in this task is very valuable as it can mean thousands or in some cases even millions of visitors to your site at no incremental cost to you.  If it were easy everyone would be doing it so don't assume that it is just 3 clicks and done, but it is a sea of opportunity so even though the rewards are huge it is not mission impossible.
6/3/2005 8:28:06 AM (Eastern Daylight Time, UTC-04:00)  #    Comments [263]  |  Trackback
 Wednesday, June 01, 2005

When you embark on starting your web design there are two competing temptations.  To automate and make dynamic as much of the content as possible holds the allure of having the site take on a life of its own.  Allow users to contribute and you might get out of writing a web page ever again (dream on).  The other hand holds the getting to market faster and cheaper because dynamic content costs more in time and often money (programmers are not typically cheap). 

When you have static content there are those that argue that it makes it easier for you to get good search engine positioning and while the jury is out on that assertion, most people can whip out html with tools like your standard word processer whereas dynamic content typcially involves databases and very talented programmers to make even the first page display.

A solid and proven compromise is to start your web design and architecture by putting up a HTML page or two and then pin dynamic and static content onto that base as time goes on.  This gives you cheap and fast when you need it and still leaves you open to leveraging the power of dynamic technologies like ASP, ASP.Net, JSP and PHP to allow you to scale to thousands of pages tailored to the actions of your users.

6/1/2005 10:07:04 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [249]  |  Trackback
 Monday, May 30, 2005

Selecting a domain name sounds like it would be an easy thing to do, but with every day that passes the number of domains under registration increases and you will find that even names that seem unlikely to be taken in fact are already used or squatted on.  Squatting on domain names was a huge and very profitable industry for years, especially during the dotcom boom of the tech industry, but in the last years some legislation and court decisions have decreased this practice, but not eliminated it.  We will talk about the factors of getting a "good" domain name in later posts.

If your name is famous and someone else is using that name as a domain name then you may have a case to sieze the name to prevent abuse.  If you register a domain with the letters ebay anywhere in the name you can expect to get a scary letter form Ebay about how you are forbidden from using that domain.  Ultimately you can do whatever you want, but it behooves you to know the possible consequences.  While a company like Ebay cannot bar you from using a domain name that contains their name in it, they are also equally free to sue you over it.  If your name is Susan Debayer then you certainly have a clear right to own SusanDebayer.com, but that doesn't mean the legal machine won't send you a nastygram anyways.  (by the way I don't know anyone with that name and just made it up to fit my example, my apologies if I picked your name out of thin air)

Stick to names that are defensible by you or your organization.  If you pick a domain name that leverages someone else's reputation (even by a misspelling of that name) then be prepared for someone to come after you which will likely take both the fun and the profit out of the entire endeavor.

5/30/2005 3:33:25 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [17]  |  Trackback
 Saturday, May 28, 2005

Many people will tell you that you can make money using the Internet and while they are correct, the details always seem to be a bit fuzzy.  There are many ways to leverage the massive audience potential of the Internet, but you have to remember that it is really just potential.  If you build a great website there is no magic that just lets people find it.  You have to either work very hard to get top position in the popular search engines, or spend a mint on advertising, or make the news of the site spread virally.  None of these is a pushover, but we will talk about all of them on this site over time.

Suffice it to say that the first option I listed, Search Engine Optimization (SEO), is the one most in reach of those of use without mint or special audience and so that is a topic you will see here often.

Ultimately we have done our jobs well if we can demystify the whole Internet based endeavor experience regardless of whether you are selling, informing, rallying or just sharing pictures of the new baby with friends and family.

5/28/2005 5:22:11 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [197]  |  Trackback
 Friday, May 27, 2005
If you have a good, commercial connection to the Internet or if the site(s) or service(s) that you want to provide are targeted to people who don't mind using a special address to get to them then you might be a candidate to host your own Internet server.  For the sake of simplicity we will focus on web hosting, but most of this also applies to FTP and other online protocols.

OK, so like we said you have a good strong connection to the Internet.  If this connection is in you home then odds are good that your Internet Serviece Provider (ISP) will block the default port that web sites use to allow web browsers to connect.  I know people that host family web sites this way, but this means that anyone who connects must know the alternate port and be savvy enough to put it into the web browser address to get there.

If you pass all these obstacles now you have to confront the issue of whether you want the headache.  If you don't maintain servers for a living or really, really like it then you want to think twice about this route.  Hosting is now quite inexpensive and if arranged correctly (with our help we hope) is much less costly in all senses of the term.
5/27/2005 9:22:30 AM (Eastern Daylight Time, UTC-04:00)  #    Comments [50]  |  Trackback
 Thursday, May 26, 2005

Domain Name Terminology
The name used to identify a web site on the Internet.  There are levels to domains so that the owner of abc.com can also use public.abc.com or private.abc.com in addition to any other prefix desired.  These examples are called sub-domains of abc.com.  Technically even the .com at the end is a domain, but we call .com, .net, .org, .us and the many other suffix domains top level domains.  They are used strictly to classify.  The rules are very loose so if you are a non-profit you don't have to use .org though that is what people have come to expect.

Price:
The price is pretty variable for registering a domain name on the Internet.  If you use Network Solutions then you can expect to pay up to twice the price you can get elsewhere, but you are registering with the source, the central registrar.  Some people think this will ensure they get changes done faster, but I don't buy it and I don't register my domains with Network Solutions.  Look at our list of links to see who I recommend for domain registration.

Availability: (Good Luck)
While there are literally as many domain names as there are combinations of letters and numbers there are some rules for how to get a good domain name.  While we will talk about that exercise alot in the future for now realize that if you thought of it then it is likely taken.  Check before you build your expectations too high.  If you want to check go to www.NetworkSolutions.com and they have the faculity for you to search for domain names and determine which are taken and which are available.  Any site that sells domain names (registers them) will also have this functionality, but I recommend you visit Network Solutions at least once (who knows maybe their prices will drop).

5/26/2005 5:00:35 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [19]  |  Trackback
 Tuesday, May 03, 2005

Web Hosting Facts is all about educating people on how to get up and running on the web.  Produced and maintained by veteran Internet security consultants, we want to share our passion though bringing you the best and freshest information available as well as covering the fundamentals that many will take for granted.

From the domain name selection and registration to the Dedicated Server Web Hosting and everything in between we will be clueing you into the best deals and technologies so you can spend more time creating great content!

5/3/2005 6:15:08 PM (Eastern Daylight Time, UTC-04:00)  #    Comments [53]  |  Trackback
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