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 Tuesday, January 31, 2006
If you go to a big time online retailer you will see many places on their sites that try to get you to provide an email address.  They might have a raffle or just want to notify you of upcoming deals.  Once they get the address they will typically send you monthly newsletters that keep them top of mind and while you can unsubscribe, you may well just delete them until one arrives on just the right day to drive you to buy.

This is a tried and true model and really rounds off the whole online retailer best practices.  The problem is that it is hard to get started and is a whole project in itself to get these messages created and sent.  If this is stopping you then check out EzineDirectory.com.  They offer a free membership if you send out less than 250 emails per month and it is a great way to get started doing the thing that can actually make your whole ecommerce efforts actaully pay off!
1/31/2006 3:10:54 PM (Eastern Standard Time, UTC-05:00)  #    Comments [214]  |  Trackback
 Thursday, January 12, 2006

If you visit Alexa.com you not only can check out a margin search engine (not Google, MSN or Yahoo), but if you notice the tabs you see one for traffic rankings.  You can then analyse sites for how they rank according to alexa and see something like this:

  • Traffic Rank for cnn.com:  26 (down5)
  • Speed:  Slow (67% of sites are faster), Avg Load Time: 2.6 Seconds  (what's this?)
  • Other sites that link to this site:  19,511
  • Online Since:  22-Sep-1993

This is what you get for cnn.com, but for other sites that aren't coordinated (or registered with alexa) will have less comprehensive data. 

Play with it as the more you know these kinds of tools the more likely you will know where to look when you need something.

Also look into registering your site by filling in the information form on alexa.com.

Hosting a site isn't just about getting the site to work, it is also about ensuring you get the traffic you need to make whatever you are doing successful.

 

1/12/2006 11:25:08 PM (Eastern Standard Time, UTC-05:00)  #    Comments [676]  |  Trackback
 Monday, December 19, 2005
We normally don't do much recommending, but given we are trying to share info here and alot of our time is spent looking for the best service in the hosting area, I figured this was worth the post.

The hosting provider I have started using has just launched a sale (don't know for how long) that brings the price of a new domain name to $1.99!  You have to buy some other non-domain service to get that rate, but if you get hosting or email or anything then you get the rate.

This even applies to transfers so I am probably going to move my own old domains over and tack on email.
12/19/2005 12:08:10 AM (Eastern Standard Time, UTC-05:00)  #    Comments [1463]  |  Trackback
 Sunday, December 11, 2005
Now that we have commented that link exchanges are not the way to go (at least not quickly) how can you add to your Search Engine Rank without them?

A truly powerful way to get the best of links is to create real content and make it available for distribution (and distribute it).  If I write an article for a site that is in the same area as my site then I typically can put a link to my site in the author block at the end of the content.  This is a one-way, content laden link.  It requires some work for you to identify the sites in your space that accept content, for you to create the content and finally arrange for that content to be accepted and displayed with your link.

Think about it and you may help yourself immensely!
12/11/2005 9:04:00 PM (Eastern Standard Time, UTC-05:00)  #    Comments [962]  |  Trackback
 Tuesday, December 06, 2005

Now that Google has redone their ranking algorithms there are some things to keep in mind relative to the old reciprocal links game.  Namely it is important that you not add too many of these kinds of links too quickly, build them up gradually otherwise you will be identified by the search engines, as it will be seen as unnatural.  If this happens than you might see your rankings in the search engines disappear instead of rising. A good way to start is keep the number of new links to less than 10 in one month.

12/6/2005 11:29:32 PM (Eastern Standard Time, UTC-05:00)  #    Comments [382]  |  Trackback
 Friday, November 25, 2005
Alot of energy goes into making a website score well with search engines, but unless your goals are met upon the page loading you have to get the user to do more than just show up.  There are many sites that have number one position that I visit in my Internet travels that I leave immediately.  I didn't buy anything, I barely read anything because the page isn't usable or is just repulsive.

This isn't easy, but it is part of the task.  Figure out what you want users to do and get them to do it with your design.  The Search Engine Optimization (SEO) is just the part that gets the chance to sell them.
11/25/2005 11:49:19 PM (Eastern Standard Time, UTC-05:00)  #    Comments [310]  |  Trackback
 Wednesday, November 09, 2005

For years Search Engine Optimization (SEO) has been characterized by the effort to trick the seach engines with shadow networks or the more benign practice of trading links.  Google has implemented a new system called Jagger that now finally makes all this futile.  We have finally arrived at the age where the ranking of a site will be based on that site's content and the quality of that content.  If you want to get a high rank, start doing the real things that should improve your rank, namely publish relevant content, write articles with links back to your site, actually participate in online discussions about the topics you wish to be well ranked for...

This is actually good news (as you should be able to tell by my tone) since we are finally beyond the "get rich quick" mania that has been the mainstay of SEO since it's inception years ago during the Dot Com boom.

Write and encourage your community to write in your forums.  Do the things that will make your site worth visiting and the traffic will come.  A long hard road, but a fair one.

11/9/2005 10:01:13 PM (Eastern Standard Time, UTC-05:00)  #    Comments [6658]  |  Trackback
 Tuesday, September 27, 2005
Brinkster has a very interesting proposition in their "Web Hosting for Life" campaign.  For $299 you get to host a single domain with 3 GB of disk space on the server and 75 GB of transer (per month from what I can gather).  If you assume that normal hosting costs just $5 per month then after five years, this is a very good deal.  The terms and conditions actually point out that the deal is good for life or 60 years whichever is shorter.  Since it says that you can transfer to another person then I guess the 60 years prevents a dynasty.

I must say that this is a truly interesting offer, but I am still very cautious.  In five years 3 GB may seem too small to care about.  I expect that Brinkster will make alot of money on this, but unless you really think you can get 10 years of use out of it, you should pass.  For the rest, you better act soon because they are claiming limited availability.
9/27/2005 10:06:47 AM (Eastern Daylight Time, UTC-04:00)  #    Comments [55]  |  Trackback
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